Chioma Nnadi to Lead British Vogue

Chioma Nnadi has been named head of editorial content material at British Vogue, proprietor Condé Nast introduced immediately, confirming months of business chatter. The transfer comes as Edward Enninful, European editorial director of Vogue and editor-in-chief of British Vogue, prepares to transition to a worldwide advisory function.

In recent times, as Condé Nast has eradicated editor-in-chief roles at most of Vogue’s worldwide editions in a push to streamline editorial operations and minimize prices, Enninful was the one editor-in-chief to carry onto his place (except for Vogue’s world editorial director Anna Wintour).

Now, Nnadi, a trusted Vogue veteran who has been on the journal for 13 years and is at the moment the editor of Vogue.com, will take his place, aligning British Vogue with the title’s different European editions, the place editors-in-chief like Emmanuelle Alt (Vogue Paris) and Emanuele Farneti (Vogue Italia) have been exited and changed by youthful, internet-savvy and cheaper editors.

Nnadi “has confirmed herself adept at talking to our digital viewers and has discovered methods to increase Vogue’s attain, authority and affect throughout all of our platforms,” mentioned Wintour in a press release.

The announcement comes 4 days after Wintour and Enninful co-hosted Vogue World London, a slick, fashion-infused stage present at Theatre Royal Drury Lane in London’s West Finish that attracted a high-wattage crowd, boosting the Vogue model.

Keep tuned to BoF for updates on this creating story.


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