Sage pop-up store winner #3 – Katie Hanton-Parr, Baboodle

Small Enterprise sat down with Katie Hanton-Parr, co-founder of Baboodle, the UK’s first child gear subscription platform, and one of many three winners of the Small Enterprise x Sage pop-up store competitors.

Baboodle was considered one of three profitable companies chosen by our professional panel to occupy a pop-up store house in London’s busy Oxford Road earlier this month.

Baboodle rents short-lived and costly child gear to folks. Objects are delivered straight to the shopper with a minimal one-month rental interval. Baboodle’s catalogue primarily caters for kids aged 0-2 – an age when infants outgrow objects at a very alarming price. Each child wants a pram, a highchair, a provider, a crib and a cot – and the listing goes on. These requirements are outgrown and changed a number of instances throughout these early years. Certainly, every week, the UK spends £7 million on rapidly outgrown brand-new child and nursery gear.

Katie Hanton-Parr sees the advantages of Baboodle as being primarily sustainable and in addition saving dad and mom cash. It faucets into the round economic system in addition to the growing development for folks to purchase second-hand in the case of nursery and child gear.

Katie Hanton-Parr arrange Baboodle in October 2022 after having hr first child the yr earlier than. She bought the thought for Baboodle when attempting to package out her child in an environmentally acutely aware method and on a shoestring. That meant hours spent trawling marketplaces, gathering child gear, cleansing them and, on a number of events, having to fix it when its second-hand situation was worse than described. Ultimately, they ended up having to resell half of what they purchased. “I believed, okay, there should be a greater method to do that,” she says.

What’s Baboodle?

Baboodle is a child gear rental platform for all of the short-term or longer-terms objects that you simply don’t know if you happen to’re going to make use of for very lengthy. It’s only a method of saving dad and mom cash, problem and time whereas being a bit extra sustainable choice in comparison with shopping for as nicely.

The place did the thought for Baboodle come from?

The thought got here from having a child and residing via that first yr of that fixed churn of merchandise and waste and all the trouble that comes with that. It’s very a lot a lived expertise led me to the thought.

How lengthy has the corporate been going?

We launched in October 2022, so we’ve been going for about eight months now. It’s all very recent. The client is so prepared for this. It feels very well timed and has been getting numerous optimistic suggestions, which makes you be ok with what you do.

Why did you wish to enter the SmallBusiness x Sage pop-up store competitors?

I simply thought, that’s the right alternative for us to have a bodily presence. We’d been eager about pop-ups anyway. Plus Oxford Road is the hub of mass consumerism!

What’s your expertise been of the pop-up store and have you ever loved your self?

It’s been actually good. You get on the market and also you chat to clients and get an thought of what the shopper needs. That’s been good. It’s additionally been good being right here with different companies. I’ve met a great deal of attention-grabbing individuals.

What recommendation would you have got for anyone considering of getting into subsequent yr’s Sage pop-up competitors? Ought to they go for it?

100 per cent. All of the assist round it has been good as nicely – all of the workshops, it’s a little bit of a gamechanger. You received’t even realise for a bit how vital it’s been … it’s a trickle-down impact, so, completely. Go for it.

Extra on the Sage pop-up store competitors

Sage pop-up store winner #1 – Deborah Maclaren, LoveReading – Deborah Maclaren, managing director of LoveReading, sits down with SmallBusiness to speak about what profitable one of many three coveted spots within the Sage pop-up store competitors means to her

Sage pop-up store winner #2 – Katie Cross, Cake or Loss of life – Katie Cross, director of vegan bakery Cake or Loss of life, sits down with Small Enterprise to inform us about her expertise of profitable the Sage pop-up competitors